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Brilliant is Beautiful: Nonprofit Reinvented Inc. Releases 2022 Princesses with Power Tools Calendar

MELBOURNE, FL (Nov. 10, 2021) -- Princess calendars may be a tale as old as time, but the nonprofit Reinvented Inc. is rewriting the narrative with its Princesses with Power Tools 2022 calendar, featuring 12 women and nonbinary individuals who work in science, technology, engineering, and math (STEM) and the trades dressed as popular princesses.

The calendar is based on one of Reinvented Inc.'s most popular hands-on, interactive programs: Princesses with Power Tools. The volunteer princesses have taught over 5,000 kids, most between the ages of 5 and 13, to use their first power tool, ranging from public school classrooms to the World Maker Faire. While the program had to be put on hold during the pandemic, Reinvented Inc. was finally able to bring it back this year, attending 3 events in 3 different states!

The calendar depicts 12 inspiring women and nonbinary individuals in STEM and the trades, each doing their work in a princess gown. This year’s lineup features four doctorates or Ph.D. candidates, oneAAAS IF/THEN® Ambassador, seven women of color, and eight content creators. Bios for all 12 of this year’s princesses can be found on the Princesses with Power Tools Calendar website. Calendars will go on sale for $20 on Friday, November 26th at 10 AM EST and can be purchased directly on Reinvented Magazine’s website:

The goal, according to Reinvented Inc. Founder and full-time aerospace engineer Caeley Looney, is to show girls that they don’t need to choose between being a princess and being a scientist or engineer. STEM fields and femininity are not mutually exclusive. “Growing up, I was told that in order to be an engineer, I had to ‘look like an engineer.’ I had to lose my sense of style and pieces of how I expressed my personality in order to fit in. But why? Children are shown that girls in STEM fields are tomboys, that princesses in STEM don’t exist. We set out to change this,” Caeley explains.

Knowing firsthand the setbacks women face when trying to enter STEM fields, Looney founded Reinvented Inc. and launched the nation’s first ever print magazine written for girls in STEM, Reinvented Magazine, in 2019. Their mission is to empower and inspire the next generation of young girls to pursue their passions in science and technology.

“When less than 28% of the STEM workforce is women or minorities, we know something needs to change. I hope that we are able to get these calendars into homes and classrooms all over the world, so girls know that they can do whatever they set their mind to,” Looney says.

About Reinvented Inc.

Reinvented Inc., recently merged with Beauty and the Bolt, is a 501(c)(3) nonprofit organization that aims to empower and inspire the next generation of young girls to pursue their passions in STEM. Through the creation of Reinvented Magazine, they are able to bring professional, female role models in STEM into the homes of young girls all over the world.

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